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Content in this Update:
- IMC Goes to Montreal May 12-14 2003
- The first class in Internet Marketing March 11-14 2003
- Send A review - win a Dinner in Montreal
- WAIM meets in Montreal May 10th
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IMC Goes to Montreal Canada May 12-14 2003
I am especially excited to announce this year's conference, as it is shaping up to be the biggest and best we have ever had including a bigger exhibit hall - IMC-Expo.Com.
IMC Montreal 2003 takes a special focus on the simplest yet the most crucial thing for online businesses, "How to increase sales online". If anyone was still questioning the Internet's crucial role in driving sales - an estimated $11.6 billion in direct ecommerce sales during last Christmas put those questions to rest! Not to mention the additional billions of dollars spent offline as a result of marketing efforts online.
(*Nielsen/NetRatings and Harris Interactive said sales were $11.6 billion and 40% over 2001)
SALES FOCUS
The easiest way to sell on the net is to have a blue link called "buy"
that people can click on! But 'the devil is in the details' as they say, and obviously you need a few other things. In fact, at least three other ingredients -
• something to sell (!)
• a way of delivering the goods/service
• a method of payment
And the questions are - What sells well on the web? What delivery methods are best for what kinds of goods and services? Which payment methods do consumers prefer? And this often asked question - "How do I convert more browsers to buyers?" Is it by changing the color of the link? Do pictures of products sell? By writing more? By writing less?
Our goal is to help you sort through these crucial issues - and to develop contacts and partners, to bring you closer to the full promise that the $11.6 billion in sales during last Christmas season represents.
MARKETING ESSENTIALS
IMC's focus is on crucial marketing topics, and you are sure to find this years IMC better than every before! Consider the following topics:
* How to substantially increase your web site traffic
* What traffic is the best? Is it type-in-traffic, affiliates, search engine traffic or what?
* Evaluating online paid promotion methods and ROI
* Understanding search engines
* How to create a permission marketing program
* Using e-mail marketing to increase customer loyalty and drive sales
* And much more..
Usability, content, sales, and marketing experts will give you strategic direction, while industry success stories will show you how it all comes together! JetsGo, DreamMates & Expedia is is a couple of our case-speakers who represents this years focus on four successful Internet Industries:
1. Travel and Leisure (includes sports, gambling, etc.)
2. Health
3. Pay-per-use (Dating, classifieds, AOL, etc.)
4. Retail (Lands' End, eBay, Amazon etc.)
INDUSTRY EXPO & WORKSHOPS
Please also note that this year we move to a larger format. This includes a 'elite' industry Expo of leading companies in the Internet Marketing Industry, and a "Technical Workshop" series (runs concurrently with the conference); the workshops will be at all levels so you can learn how to build a shopping cart, or how to create mailing lists in Outlook.
Confirmed Exhibitors include Overture, Digital Marketing Partner, WAIM, and Montreal Media, and we are in discussions with several major strategy, software, and media companies, so look for some special announcements in our next update.
MONTREAL WELCOMES YOU!
And don't forget - this years conference is in one of North America's most exciting and romantic cities - Montreal. The conference is right downtown where there is so much to see and do - you'll have to come two days early! We have great events planned for the evenings and days surrounding the conference including Caleche rides through the old city, and a trip to a traditional lodge.
I look forward to the excitement of seeing you at IMC Montreal - and to all the learning and fun that will happen then!
The partner for Montreal is Robert Swick of MontrealMedia.Com who can be reached at rswick@montrealmedia.com, phone 514.842.2294, address:
Montreal Media, 10 Ave. des Pins, West, Suite 216, Montreal, Quebec, H2W
1P9
Our url is, as always, www.InternetMarketingConference.Com
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- The first class in Internet Marketing, March 11-14 2003
For our Swedish speaking guests, a unique four days intensive course is planned for March 11-14th in Gothenburg, Sweden. Four days devoted to learn the necessary methods of an Internet Marketer: how do you build a page that is perfect for both visitors & search engines? Which domain names are the best to register? How do I really analyse a log-file? and much, much more. For more information and registration, www.InternetMarknadsforing.Com.
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- Send A review - win a Dinner in Montreal
Are you a previous conference attendee of any of our events? Please send a review of the event to lennartsvanberg@lennartsvanberg.com! Selected reviews will be shown on our website, and you'll get a Free dinner to our Big Evening Event on May 12th in Montreal (it's going to be a blast)!!
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- WAIM meets in Montreal May 10th
IMC sponsors The World Association of Internet Marketings annual Northamerican meeting. It will be held on May 10th at Holiday Inn www.hiselect-yul.com. More details about this event can soon be found at www.waim.org.
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Lastly,
to help you decide early to visit the beautiful city of Montreal in May, the registration price for IMC Montreal 2003 is $495 CAD (that's $319
US) if you book before January 15th - our regular price is $1495 (that's
$963 US) - this is for a full 3 day ticket
And, we've introduced a group discount, purchase 2 tickets, get 1 for free!
So what are you waiting for? Visit www.InternetMarketingConference.Com
to Register! It's the conference of a Lifetime.
Sincerely,
Lennart Svanberg
Phone +46 708 541 506
Äpplet Hjulet & Ljuset
Augustendalsvägen 30
131 52 Nacka Strand
Sweden