=> IMC:2003 just 2 weeks away!

=> Interview with Findwhat.Com, John Moran, VP of Operations

=> Upcoming Events

=> Conferences, Classes & Consulting

*************************** IMC 2 WEEKS AWAY ***************************

The 6th Internet Marketing Conference & Expo is just 2 weeks away. This major Industry event has started as an event that focuses on practical methods of Internet Marketing and by being one of very few events still around after 4 years it shows that our focus is the right.

In Montreal May 12-14th major Industry Leaders like Overture & Findwhat comes together with "traditional" advertising companies such as Cossette and major software companies like Microsoft who all believes that Internet Marketing is the future. This year we've developed the Expo into a full concept with it's own website at www.imc-expo.com. IMC-Expo is free to attend for anyone who registers and gives us their contact details, this means our fantastic Industry can be introduced to a lot of more people by just taking up their time.

The agenda is finally released, if you haven't visited the website the last week, please do - go to http://www.internetmarketingconference.com for a comprehensive list of all talks & speakers - our best agenda ever!

The price to register for this one-time-event is only $1,495 CAD or $999 for
2 days or $549 for 1 day, don't miss it, and by the way - no SARS cases in Montreal.

************************ INTERVIEW WITH FINDWHAT ************************
********************* JOHN MORAN, VP OF OPERATIONS **********************

In our continued series of Interviews with important Industry leaders the time has come to Interview with Findwhat & John Moran, VP of Operations.
Read and enjoy!

Interview by Lennart Svanberg, IMC Producer 2003-04-22

"The Tip of the Iceberg"

LS: John Moran, who is representing FindWhat.com at the Internet Marketing Conference & Expo in Montreal May 12-14th, what are your current responsibilities at FindWhat.com & what's your background?

JM: As vice president of operations, I oversee the overall business operations of the company to ensure that as the company grows, all the different areas work together to accomplish corporate objectives most effectively. Prior to assuming this role, and currently in addition to this role, I head up the business affairs unit, whose primary charter is to coordinate and oversee the distribution efforts and implementation strategies of our various partners. The group also conducts both proactive and reactive traffic analysis and oversees the legal aspects of our distribution agreements and advertiser insertion orders.

Before I joined FindWhat.com, I've been involved in various business activities, from securing private placements to investment banking to vice president of finance for a golf products company. I have also sat on the board of directors for a couple of startups.

LS: Could you describe the status of the Industry for FindWhat.com right now?

JM: We're at a high point right now; this is a hot market area.
Pay-for-performance or pay-per-click, has proven to be a very functional business model and one of the most effective advertising vehicles available today. Advertisers experience a high return on their investment, making this a very good time for all players involved: FindWhat.com, other high-quality PPC advertising suppliers, suppliers with complementary products and services, distribution partners who show PPC advertising, and of course the advertisers who chose PPC advertising.

LS: You say that you've got a proven business model, that your customers like it. Can you expand a little bit on that?

JM: The pay-for-performance model works because customers are able to determine how much traffic they would like to receive while controlling how much they are willing to pay. Because they can measure their ROI (return on investment), it's easy for advertisers to calculate how much they can realistically spend on a campaign and still get the best return on their advertising dollar.

LS: There are many players in the pay-for-performance industry; how do you define FindWhat.com's role in the Industry?

JM: FindWhat.com, along with Overture & Google are the largest players in the industry. Google and Overture primarily fight over what we refer to as Tier 1 distribution. The Tier 1 distribution targets consist of the largest and best-known players such as Yahoo, MSN, AOL, Lycos, and Google themselves. FindWhat.com has chosen a different path to target this Tier 1 marketplace by implementing our private label service; the first client of which is Terra Lycos with their Lycos.com's InSite AdBuyer-we manage the entire PPC process for Lycos, while keeping the Lycos advertiser in a Lycos-branded environment. This includes, everything from the GUI to the telephone customer support.

The FindWhat.com Network itself focuses mainly on Tier 2 and some Tier 3 distribution partners. Tier 2 consists of large-to-medium sized players such as CNET & Infospace (Dogpile.com and MetaCrawler.com). Rather than fighting for very expensive distribution channels, we have chosen to focus our efforts on keeping the costs to our advertisers reasonable by partnering with a multitude of smaller organizations that deliver high-quality traffic and that together, deliver lots of high-quality traffic!

LS: Back in 1999 I remember seeing your founder Craig-Pisaris Henderson going around during a trade show handing out pamphlets about FindWhat.com.
Can you tell us a little bit more about FindWhat.com's history?

JM: FindWhat.com was founded in 1998 and by the end of that year we had 4 employees. This was also the time when I got involved with FindWhat.com as an advisor and consultant. In 1999 we had 23 employees; in 2000, 36 (at this stage I was working for FindWhat.com on a full-time basis); by 2001, we had
66 employees; and by the end of 2002, we were up to 115. During this time we have consistently grown all of our metrics, from the number of advertisers signed up to the number of searches initiated on our Network - well over a billion searches each month, in fact.

LS: If you could tell me one really important news item about FindWhat.com, what would that be?

JM: That's a really good question. We've just released a suite of high-powered, automated tools, branded FindWhat.com CruiseControl(tm).
CruiseControl will help to make management of advertisers' campaigns far easier, faster, and more robust. CruiseControl boasts the following
features:

- FindWhat.com AutoReplenish(tm): This tool provides advertisers with
the option to continually drive traffic to their websites. By automatically adding funds, based on preset limits, advertisers aren't faced with the inconvenience of repeatedly accessing their accounts to monitor click-throughs and available funds.

- FindWhat.com Campaign Scheduler: This tool allows you to do as the
name implies, program start and end dates to market your campaign to users during appropriate time periods.

- FindWhat.com AutoBid(tm): This tool allows advertisers to
automatically optimize their bid to the best position within our Network, while only paying 1 cent over the next highest competitive bid.

- FindWhat.com AdAnalyzer(tm): I'm very proud of presenting this tool.
With AdAnalyzer, an advertiser can determine in real-time the actual conversions that FindWhat.com delivers. Advertisers can also see exactly which keywords deliver the best ROI, which is based upon the conversion rates of those ads.

And best of all: the suite of tools within CruiseControl is provided to FindWhat.com advertisers at no cost.

LS: Thank you John Moran for answering these questions, I hope this has helped some of our readers better understand FindWhat.com. Do you have any final words of wisdom to share?

JM: I think what you've seen of our industry to date, is really just the tip of the iceberg. Also, I think that FindWhat.com is poised to continue to be an industry leader and innovator for years to come.

Facts: FindWhat.com managed 22,400 active advertisers during Q4 2002, its current projection for full year 2003 revenue to $60.0 million.

Please visit Findwhat at http://www.findwhat.com for more information about becoming an advertiser.

************************************************************************
*************************** UPCOMING EVENTS ****************************

Even though IMC 2003 is only 2 weeks away it's already time to start planning for future events. In September our next European conference will take place in Gothenburg, Sweden, the planned dates are September 11-13 with the WAIM annual meeting on September 13th.

Our 2nd Domain Name Conference will take place in New York, US towards the end of October. The planned date for this conference is October 28th with a morning workshop following on October 29th.

Our first class in Internet Marketing was a huge success on March 11-14th.
By the end of the 3rd day our students was so eager to start doing business that we almost had to cool them down (wait one day until class is over!).
We are in the middle of May conducting an in-house class about Internet Marketing with focus on Search Engine Optimisation as a result of the interest following our first open class. See below for how you can benefit from our classes!

************************************************************************

Lennart Svanberg
lennartsvanberg@lennartsvanberg.com
Applet Hjulet & Ljuset
Augustendalsv. 30
131 52 Nacka Strand
SWEDEN
Telephone: +46 (0)708 541 506
Fax: +46 (0)708 541 503