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Greetings,
In today's issue of IMC-Update:
== English News ==
~ Early Bird pricing IMC 2006
~ What´$ in a name
~ New Paypal scam
~ Google Preferred Invalid HTML
~ Google Sitemaps
~ Growing importance of Internet Marketers
~ Amazon starts online show
== Swedish News ==
~ IMC och Medborgarskolan i samarbete
~ Avanza redesignar för pensionärer
~ Commission Junction startar i sverige
~ Seminarium om Webbanalys - prishöjning 31 mars
==> EARLY BIRD PRICE ENDS MARCH 31ST
Register to save $. That's the idea behind early bird pricing. Register for only $450 or SEK 3.495 until March 31st for IMC 2006.
==> THE NEW CYBERSQUATTING:WHAT´$ IN A NAME
Ottawa's Pool.com rose to the top in its novel, arcane and lucrative field -- snatching and selling expired Internet domain names
http://www.canada.com/topics/technology/story.html?id=e8c50ede-f3ae-4c7a-8cae-c56bfd65338f&k=30170&p=1
==> NEW PAYPAL-SCAM; YOUR RECENT PURCHASE
I noticed a new paypal-scam last week.
The title in the email was: Receipt of payment to paypal@creative.com. What the scam-artists are trying to do is to make you click in the end of the email where it says; "Cancel this transaction".
At the landing page for "cancelling the transaction" they (the scam-artist) are trying to make you login to your paypal-account. If you should login - then they (the scam-artists) have your paypal-login info - you can imagine the rest..
As always - look at the url's of these scam-artist - it's never at the original, like http://www.paypal.com - it's always at another url that they try to frame you from. Another way of being sure its not from paypal is to send the "real" paypal an email.
Beware of the thugs - they're everywhere!!
by Lennart Svanberg
==> A SNEAK PEAK AT RESULTS - GOOGLE PREFERRED INVALID HTML
I decided to test whether valid HTML can actually help your rankings in Google. The results of my test surprised me. Not only did I find that Google apparantly does not give any preference to sites with valid HTML, Google actually seemed to prefer the sites with blatant errors in their code.
http://www.site-reference.com/articles/Search-Engines/Valid-HTML-Does-Google-Care.html
==> GOOGLE SITEMAPS
Have you tried Google Sitemaps ? If not, you should do it. Its an easy way to check your URL's visibility.
You need to have ftp-access to the site in order but after that - you can check everything important about your relationship with Google.
A really good tool that I highly recommend you to test.
By Lennart Svanberg
https://www.google.com/webmasters/sitemaps/
==> GROWING IMPORTANCE OF INTERNET MARKETERS
More than 50% av Chief Marketing Officers considers Internet to be a central part of their marketing process.
Read Webtrends interesting report:
http://www.resoner.nu/visa_news.asp?n_id=4191
==> AMAZON STARTS ONLINE SHOW
Amazon.com Inc. plans to broadcast on its Web site an original show hosted by Bill Maher and featuring performers and authors touting new releases -- which, not coincidentally, will be for sale at the online retailer.
http://seattlepi.nwsource.com/business/256208_amazon19.html
====================SWEDISH NEWS=====================
==> VÄRLDSNYHET - IMC OCH MEDBORGARSKOLAN I SAMARBETE
Svenskar är gärna blygsamma - så dock inte IMC. Vi vet att våra kunskaper om Internetmarknadsföring står sig oerhört väl i internationell konkurrens så när vi säger Världsnyhet så är det ingen överdrift.
Medborgarskolan är ett av våra äldsta och mest kända utbildningsinstitut i Sverige. IMC och Medborgarskolan's avdelning för Kompetensutveckling har ingått ett samarbete för att erbjuda dig att bli diplomerad Internetmarknadsförare.
Kursen startar den 8 maj och avslutas i samband med IMC's årliga konferens på stockholmsmässan. Missa inte detta tillfälle om du vill kompetensutveckla dig inom framtidens yrkesområde: Internetmarknadsföring!
==> AVANZA STÄLLER IN SIKTET PÅ SENIORERNA
Nätmäklaren Avanza bygger om sajten, som sett likadan ut sedan 1999. Anledningen är att den växande skaran seniorkunder ska få lättare att orientera sig.
http://www.n24.se/dynamiskt/finans/did_12175494.asp
==> COMMISSION JUNCTION STARTAR I SVERIGE
Svenska Tradedoubler får nu en ny konkurrent på hemmaplan när Commission Junction etableras i Sverige. Bolaget är ett dotterbolag till Nasdaqnoterade Value Click som bland annat äger Pricerunner.
http://www.n24.se/dynamiskt/tjansteforetag/did_12176267.asp
==> PASSA PÅ INNAN PRISHÖJNINGEN - SEMINARIUM OM WEBBANALYS
IMC arrangerar den 3 maj på Elite Palace Hotel webbanalys-dagen i samarbete med Websidestory och Two. Antalet platser är begränsat och priset är kraftigt rabatterat så tveka inte utan beställ dina biljetter idag.
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This ends today's issue. Thank you for reading IMC-Update!
Lennart Svanberg,
Editor
This newsletter is brought to you by IMC - the worlds best show for Internet Marketers!
Our sites include:
http://www.internetmarketingconference.com
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