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Dear IMC - Fan,
today IMC-Expo 2006 is launched. This expo-baby that really grew in 2005 have now developed into a full-scale market arena for vendors in the Internet Marketing area.
IMC's proud partner for IMC-Expo 2006 is IT Scandinavia that handles everything from marketing to production.
The first version of our conference program is online at
More tickets have been sold to both our spring and fall program so everything is looking very good for IMC2006.
Your editor,
Lennart Svanberg
==> USABILITY: GROWING A BUSINESS WEBSITE: FIX THE BASICS FIRST
Offering clear content, simple navigation, and answers to customer questions have the biggest impact on business value. Advanced technology matters much less.
http://www.useit.com/alertbox/design_priorities.html
==> CHIEF MARKETING OFFICER
A new term has been coined; Chief Marketing Officer. Heads of marketing now regularly join the CEO in defining the company's strategy and vision. Red Herring is doing an event that focuses on this new role for marketers:
http://herringevents.com/CMO/index.html
==> THE FYNNY CHINESE
Viral Marketing is one of the toughest fields in our discipline. These funny Chinese students has really succeeded. Have a look:
http://video.google.com/videoplay?docid=-6739710473912337648&q=chinese+bsb
==> GOOGLE CACHE NOT BREACHING COPYRIGHT
In a legal win for Google, a federal judge dismissed a lawsuit filed by a writer who claimed the search giant infringed on his copyright by archiving a Usenet posting of his and providing excerpts from his website in search results.
http://www.threadwatch.org/node/5920
==> GOOGLE MARS?
Space buffs can now visit Mars and feel what it must be like to explore the towering mountains, layered canyon walls and meandering channels of the Red Planet without having to worry about its freezing temperatures and tenuous atmosphere.
With the help of Google Mars (mars.google.com) it is possible to soar over the grandest canyon in the solar system, Valles Marineris, visit the giant volcano Olympus Mons, which is three times taller than Everest, or inspect the landing sites for the two Mars rovers, Spirit and Opportunity.
http://www.telegraph.co.uk/news/main.jhtml?xml=/news/2006/03/14/wgoog14.xml
====================SWEDISH NEWS=====================
==> NÄTET ÖPPNAR FÖR ANPASSADE ANNONSER
Specialriktade annonser blir nästa stora marknadsföringstrend på internet, menar Frank Ericson, Sverige-vd på Advertising.com.
http://www.dn.se/DNet/jsp/polopoly.jsp?d=678&a=528887&previousRenderType=6
==> NÄTETS TEVEAMATÖRER SLÅR PROFFSEN
Ingen vet hur man får ett program av tevetyp att slå på nätet. Vad är det som fungerar?
http://www.dn.se/DNet/jsp/polopoly.jsp?d=678&a=528894&previousRenderType=14
==> WHAT.SE LETAR SVENSKA WEB2.0-FÖRETAG
Ska du ha ett jobb i Silicon Valley i mars 2006 ska du kika efter de små, attraktiva "Web2.0-företagen". Där utvecklas framtidens digitala produkter och tjänster av välmående fem till trettiomannagäng. De anställda värderas till 20 Mkr per person och korridorsstämningen är löjligt uppåt. Hur är det då med svenska "Web2.0-iga" företag?
http://what.se/article.asp?id=4188
==> SEMINARIUM OM WEBBANALYS I STOCKHOLM DEN 3 MAJ
IMC arrangerar den 3 maj på Elite Palace Hotel webbanalys-dagen i samarbete med Websidestory och Two. Antalet platser är begränsat och priset är kraftigt rabatterat så tveka inte utan beställ dina biljetter idag.
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This newsletter is brought to you by IMC - the worlds best show for Internet Marketers!
Our sites include:
http://www.internetmarketingconference.com
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