Listen to experts discuss web analytics, testing, website optimization, marketing optimization and more.
According to a study by the Online Publisher Organization (OPA) content has surpassed communication as the bulk of consumers' online attention.
At IMC Stockholm 2007 you'll learn how to build, acquire, and retain customers by having the best content in your industy.
Day one is about all aspects of marketing and content creation and day two is about web analytics and testing.
Professionals who have already signed up to IMC Stockholm 2007 are from a wide range of industries: banking, retail, consumer goods, hotel reservations, software development, recruiting, travel, transport, telephony, price comparison, dating, gambling, media, loans, imports, e-business architecture, energy, and paper.
People are joining the conference from England, USA, Japan, Finland, Denmark, Norway, Estonia, Germany, France, The Netherlands, Belgium, Spain, Poland, Turkey, Switzerland, Russia, Hungary, Iran, South Korea, South Africa and Scotland.
Two Days of Intense Learning Join us in Stockholm on November 29-30, 2007, for The Internet Marketing Conference (IMC Stockholm 2007), a two-day conference about doing business online.
The first day will teach you how to make your online business go from 0 to 100 km/h in no time by bringing you all the latest in the rapidly changing world of Internet marketing, and the second day will be about turbo-charging your business by diving deeper into subjects such as analysis and advanced optimization techniques.
To survive the tough competitive environment abound in 2007, you need to produce compelling content and present a unique value proposition. As if that's not enough, your killer content should be targeted based on visitor behavior and profiling to get the highest return on investment.
Local and Global Focus to Beat Your Competitors
IMC brings experts from around the world to Stockholm. Expect to meet talent from several continents. We will also place special emphasis on Europe (as well as on Scandinavia/Stockholm as that is where the conference is held).
Whether you're an advertiser, marketer, or business analyst, our goal is to provide you with valuable and actionable knowledge. Newbies and seasoned Internet marketers alike will find something they can bring back to the office.
All the Latest Buzz Right in Front of You You will have a chance to look at both the art and the science of a successful Internet presence.
Learn how to:
. produce the best creatives to meet your goals
. use scientific tests to decrease visitor friction and increase conversions
. leverage social media to attract new visitors and make them want to come back for more
. find the most profitable advertising opportunities
. use competitive intelligence to outsmart competitors
. analyze web site visits to gain new insights, and more.
The program will mix presentations with discussion panels and networking opportunities.
Pick the Brains of Experts Leading experts from around the world will share their knowledge with you, and you will have a chance to meet with peers. Offline relationships often prove to be that extra boost you need to take your business to the next level. Meet those who have dared, pioneered, and succeeded. Learn from mistakes made by others.
A Conference Unlike Others IMC Stockholm is produced by experts, for experts, and for all of you who'd like to become experts. IMC is the longest running conference about marketing on the Internet produced by Europeans.
For the past eight years, it has been held in four European cities as well as in USA and Canada. Together we have experience from working as practitioners, vendor representatives, consultants, and event producers. That gives us the background needed to put together a program based on all those different approaches.
